SMS 'L' if you liked this else 'NL' to XXXX

Offlate you switch on any channel - be it a news channel or soap channel or movie dhamaka one - all you see is competing to receive as many sms's as they could get. Even the advertisements being shown now-a-days have adopted this wierd startegy of sms, 'let ananth reach safely home sms to xxxx' or 'big boss key ghar sey beghar karne keliye sms 1 to xxxx...' or 'to vote diwakar sms .....' or 'buy a choloromint ans sms to win nokia phone every hour.." I always used to wonder why is it that they want to sms, Is it to generate the interests among the publics or they luring them with some strange marketting fundaa behind. Is it that only if you are smsing only than you are following the serial religiously, is it that if you sms to the news channel the kid who got kidnapped will escape from the hands of the kidnappers having known that there is huge wave of sms's for his safe return to home. You can generate sms for anything the news channels are experts on this you name the topic and they are ready with the smsq - sms question. Forget the news channels and tele-serials even the advertisements - assume you want to buy a toffee worth half a rupee and you want to win a Rs 1 lakh you sms to so and so certain number - just think the cost of the sms is more than the cost of the toffee. Assume 30 crore toffees being sold over a period of 2 months that means over 50 lakh a month. At a conservative estimate let think atleast 3-5% of cosnumers will send sms which will be roughly around 2 lakh sms's. And the cost of the sms varies over the service providers - rs 1 to rs 3. So this toffee company is sure to get atleast 40-45% of the revenue share. So that means that 1 lakh a day give away pays back for itself. if the amount of sms is huge in number than sone pey suhagaa only - for the advertisemnet costs are also covered. In the end who is contributing to the 1 lakh give away - its the aam junta....its like playing lottery in a more sophisticated way since in india its only the govt which is allowed to do the lottery stuff...so hey mere desh key log its a strange kind of advertising fundaa to make you fools get money from you cover the companies costs and give some money to the so called luckier ones. No wonder today whatever you see its all driven by sms. The more the new technology reaches the common man the more he is digging grave for his self :-). I guess its time for me to ask all the readers of my blog to sms me if they like thought its not advantageous to me unless i strike a deal with the service provider even otherwise it is for him the moment the sms leaves ur outbox :-) or use a cdma connection where the sms is cheaper .